Here are the award winners from the OC AdClub’s 2000 AdAwards ceremony held Saturday. Each agency is listed with the client and title of its winning entry.
BEST OF SHOW
Broadcast
DGWB Advertising (Ugly Duckling Car Sales, “Ugly Duckling TV Campaign”)
JUDGES’ SPECIAL
RECOGNITION
FCB Southern California (Santa Ana Zoo, “Not Wild Enough”)
McElroy FCB (Volcom, “Holiday Manifesto”)
Young & Rubicam (Lincoln Mercury, “As a Kid”)
TELEVISION
Regional/National Campaign
Gold: DGWB Advertising (Ugly Duckling Car Sales, “Breakdown”)
Regional/National, Consumer Outlets
Gold: DGWB Advertising (Ugly Duckling Car Sales, “Ugly Duckling TV Campaign”)
Regional/National, Consumer Services
Gold: DGWB Advertising (LoanWorks, “LoanWorks TV Campaign”)
Regional/National, Consumer Products
Gold: FCB Southern California (Taylor Made Golf Products, “Find/Rescue,” “Iron” and “Driver”)
Merit: FCB Southern California (Ericsson, “Nose,” “Toys,” and “Pencils”)
Regional/National, Retail Dealers
Gold: DGWB Advertising (Ugly Duckling Car Sales, “Wedding”)
Merit: DGWB Advertising (Ugly Duckling Car Sales, “Bus”)
Regional/National, Retail Products
Gold: FCB Southern California (Taylor Made Golf Products, “Find/Anthem”)
Silver: FCB Southern California (Kawasaki Motors Corp., “Car Wash”)
Merit: Marshall Advertising and Design (Yamaha Motor Corp., “2000 Revised Sportbik Worship”)
Regional/National, Financial Services
Silver: DGWB Advertising (LoanWorks, “Pez”)
Merit: DGWB Advertising (LoanWorks, “Layers”)
Regional/National, Automotive
Merit: Bates USA West (Hyundai Motor America, “Dog”)
Local
Gold: FCB Southern California (Santa Ana Zoo, “Not Wild Enough”)
Local, Campaign
Silver: Young & Rubicam (Lincoln Mercury, “Surprising Journey” and “Water Droplets”)
Local, 60 Seconds or Longer
Gold: Young & Rubicam (Lincoln Mercury, “Surprising Journey”)
Local, 30 Seconds or Longer
Silver: Young & Rubicam (Lincoln Mercury, “Boomerang”)
Local, 30 Seconds
Silver: Young & Rubicam (Lincoln Mercury, “Surprising Journey”)
Merit: Young & Rubicam (Lincoln Mercury, “Water Droplets”)
RADIO
Local, 60 Seconds
Merit: Lawrence, Mayo & Ponder (Fatburger, “Marketing”)
Merit: Townsend & O’Leary (Go2 Online, “Go2 Healthclubs”)
HISPANIC BROADCAST
Regional/National TV Campaign, Consumer Services
Merit: Casanova Pendrill Publicidad (DirecTV, “Sigh,” “Bored”)
Regional/National TV, Retail Products
Gold: al Punto Advertising (Southern California Organ Procurement Center, “Heart”)
Regional/National TV, Retail Dealers
Merit: DGWB Advertising (Ugly Duckling Car Sales, “Breakdown”)
Regional/National TV, Entertainment
Silver: al Punto Advertising (Disneyland, “Dumbo Flashback”)
Regional/National TV, Media
Silver: al Punto Advertising (LA Times/Reading by 9, “Invisible”)
Regional/National TV, Corporate/Institutional
Merit: Lawrence, Mayo & Ponder (Office of the Secretary of Education, “Dog Tricks”)
Public Service, TV
Gold: Casanova Pendrill Publicidad (AHAA, “Restaurant” and “Civil Wedding”)
Regional/National Radio Campaign
Merit: al Punto Advertising (Disneyland, “Resident Salute ’99”)
Regional/National Radio, 30 Seconds
Silver: al Punto Advertising (Ugly Duckling Car Sales, “Cabby”)
Merit: al Punto Advertising (Ugly Duckling Car Sales, “Family”)
Mixed Media Campaign, Business-to-Consumer, Regional/National
CONSUMER MAGAZINE
Four-Color
Gold: Young & Rubicam (Lincoln Mercury, “As a Kid”)
Campaign, Four-Color
Silver: Young & Rubicam (Lincoln Mercury, “Family Tree,” “As a Kid,” “Oh, Lord”)
Merit: FCB Southern California (Kawasaki, “Oh My God Is in the Details”)
Full Page, Four-Color
Silver: Campbell Mithun Esty (AirTouch Cellular, “Andre’s Single”)
Four-Color Spread, Multiple Page or Insert
Gold: FCB Southern California (Taylor Made Golf Co., “Find Thundering …”)
NEWSPAPER
Full Page, Color
Silver: DGWB Advertising (LoanWorks, “Upside Down”)
Campaign, Color
Merit: DGWB Advertising (LoanWorks, “LoanWorks Ad Campaign”)
Campaign, Black and White
Silver: DGWB Advertising (Wienerschnitzel, “Weiner Nationals Ad Campaign”)
Fractional Page, Black and White
Gold: DGWB Advertising (Wienerschnitzel, “Crashes”)
TRADE PUBLICATIONS
Merit: AMR Advertising (Varco International, “The Heart of the Industry”)
Merit: FCB Worldwide (Ericsson, “Toaster,” “Hey, Bill” and “Christmas Party”)
INTERACTIVE MEDIA
Web/Online Advertising
Silver: Fuse INc., (Ruby’s Restaurants, “Ruby’s Website”)
Merit: Townsend & O’Leary (Bear Mountain Ski Resort, “Flash Intro/Website”)
Merit: X.Com (Olympus of America, “Olympus Online Advertising”)
MIXED MEDIA
CAMPAIGNS
Business-to-Consumer, Local
Silver: DGWB Advertising (Children’s Hospital of OC, “CHOC Mixed Media Campaign”)
COLLATERAL MATERIAL
Brochure, Four-Color
Gold: McElroy FCB (Volcom, “Holiday Manifesto”)
Silver: Landor Associates (Lincoln Mercury, “2000 Lincoln LS”)
Merit: Landor Associates (Lincoln Mercury, “Lincoln 2000 Cars”)
Stationery Package, Flat Printed
Merit: Hubbell Design Works (Montgomery Productions LLC, “Scott Montgomery Photography Letterhead”)
Special Event Invitation
Gold: Slide Show Advertising (Judy Artunian, “Holiday Bash for the Self-Employed”)
Special Event Card
Silver: Piazzo Inc. (self, “1999 Angels Holiday Card”)
POINT OF PURCHASE
Counter Top or Attached
Gold: DGWB Advertising (Wienerschnitzel, “Kidney Pies”)
Free-Standing
Merit: Alcone Marketing Group (Jose Cuervo/UDV, “Root Canal”)
DIRECT MARKETING
Business-to-Consumer, Campaign
Silver: Sass (Transpacific Management Service, “Don’t Do It Yourself”)
Business-to-Consumer, Single
Silver: Wunderman Cato Johnson (Lincoln Mercury, “Curriculum Book Series”)
Business-to-Consumer, Three-Dimensional
Merit: Wunderman Cato Johnson (Lincoln Mercury, “LS Interim Postcard Series”)
Business-to-Consumer, Single, Flat
Merit: FCB Southern California (Box Depot, “Box Depot Door Hanger”)
Specialty Advertising, Apparel
Merit: Nickel Advertising Design (Stamps.com, “Stamps.com T-Shirt”)
Specialty Advertising, Other
Gold: Lawrence, Mayo & Ponder (Fatburger, “Copywriter Mug”)
OUT-OF-HOME
Campaign
Silver: DGWB Advertising (Wienerschnitzel, “Wiener Nationals Poster Campaign”)
HISPANIC PRINT
Consumer Magazine, Full Page, Four-Color
Silver: Adelante (Children’s Hospital of OC, “En CHOC”)
Newspaper, Campaign, Color
Silver: al Punto Advertising (Disneyland, “Resident Salute ’99 Outdoor”)
Mixed Media Campaign, Business-to-Consumer, Local
Silver: Adelante (Children’s Hospital of OC, “CHOC Hispanic Mixed Media Campaign”)
Public Service, Campaign, Regional/National
Merit: al Punto Advertising (Social Health Services, “Hablemos in Confianza”)
Out-of-Home, Flat
Silver: Adelante (Children’s Hospital of OC, “Todos los Ninos”)
Out-of-Home, Mass Transit, Shelter
Merit: Adelante (Children’s Hospital of OC, “En Choc”)
Illustration
Gold: Adelante (Children’s Hospital of OC, “En Choc”)
ADVERTISING FOR
THE ARTS
Merit: FCB Southern California (Newport Beach International Film Festival, “Horrible Crap,” “Jolly Rancher” and “Easy Rider”)
Silver: FCB Southern California (Newport Beach International Film Festival, “Horrible Crap”)
Merit: FCB Southern California (Newport Beach International Film Festival, “Antacid”)
PUBLIC SERVICE
Posters
Merit: FCB Southern California (Boy Scouts of OC, “Boy Scout Poster”)
INDUSTRY
SELF-PROMOTION
Ad Club
Silver: Crayton Hooper Worldwide (AdClub of OC, “Miserable Hacks”)
VISUAL AND AUDIO
ELEMENTS OF ADVERTISING
Still Photography, Color
Gold: Frederick Photography (Prom Clothing, “Trailer Trash”)
Merit: DGWB Advertising (Children’s Hospital of OC, “Prolonged Burping”)
Logo/Trademark Design
Merit: Nickel Advertising Design (Doc Planet, “Doc Planet Logo”)
STUDENTS
Gold: Peter Chun, Aline Kim (CSU Long Beach, “Marmot: Keeping You Alive”)
Silver: Justin Hooper, Chris DeNinno (CSU Long Beach, “Holmes Air Purifier Campaign”)
Silver: Peter Chun (CSU Long Beach, “Oakley Keep Your Eye on the Ball”)
Merit: Justin Hooper, Chris DeNinno (CSU Long Beach, “The Actor’s Edge Workshop Campaign”)
Merit: Kaelyn Jenkins (CSU Long Beach, “Weight Watchers Transit Poster Campaign”)
