Surfer Magazine, owned by San Clemente-based TEN: Action/Outdoor Group, has partnered with Red Digital Cinema Camera Co. in Irvine to put on REDirect Surf 2015.
The film competition providers 12 surf photographers with 6K Red Dragon cameras. Their goal: one “Best Moment in Time,” a still photo pulled from their video footage; and a “Best Highlight Reel,” a short surf film.
The winner gets to keep the gear, which is valued at $50,000.
All 12 films will be showcased on Surfermag.com and Red.com, where viewers will have a chance to cast a vote for their favorite.
“We are unbelievably excited to be rolling out the second series of REDirect with Surfer,” said Red Digital’s Jamin Jannard, son of founder Jim Jannard. “The amount of talent in this competition is absolutely incredible, and we can’t wait to see what they do with Dragon in their hands.”
Oakley in Canada
Oakley Inc. signed a three-year retail and marketing deal with Whistler Blackcomb Resort in Canada.
A large number of “resort employee ambassadors” working at the Whistler Blackcomb Snow School, the retail division, and Whistler Heli-Skiing will wear products designed by the Foothill Ranch-based action-sports retailer.
Oakley branding will also be seen throughout the resort, “both on the mountain and in retail shops in the village,” along with a large digital display that will “recommend the correct eyewear for the day’s conditions,” according to resort officials.
“Whistler Blackcomb is key in the development of so many Oakley international athletes,” Alexandre Langevin, Oakley Canada marketing director, said in a news release. “Our objective is to provide the best brand experience to consumers in this sporting mecca.”
Financial details of the deal weren’t disclosed.
PR Board of Directors
The OC chapter of the Public Relations Society of America elected its 2015 board of directors: Jenny Wedge of John Wayne Airport is serving as president; Robin Wachner of OC Fair & Event Center is president-elect; Tiffany Trias of Idea Hall is treasurer; and Sarah King of The Toll Roads is secretary. Matt Prince of Taco Bell Corp. is immediate past president.
New directors-at-large include Mary Platt of Chapman University; Mary Dagher and Kalyn Long of Porter Novelli; Rachanee Srisavasdi of Golin; Ted Nguyen of Orange County Transportation Authority; Charla Batey of UCI Libraries; and Emilie Perkins of Girls Scouts of Orange County.
Other members of the board include Dan Nasitka of The Discovery Cube; Marissa Lorenzo of Kia Motors America Inc.; Justin Glover of Communications Lab; and Brenda Springer of Reveille Inc.
The chapter, founded in 1963, is one of the largest in the state, with about 300 members.
Bits & Pieces
Quiksilver Inc. in Huntington Beach purchased a number of “.surf” domain names, including camp.surf, wetsuits.surf, boardshorts.surf, events.surf, quik.surf and roxy.surf. … Laguna Beach-based Johnson Gray Advertising won a $195,000-per-year marketing contract with Riverside County Regional Medical Center in Moreno Valley. … Freedom Communications Holdings Inc. in Santa Ana said it is expanding its news coverage and circulation for three of its community newspapers: Tustin News, Aliso Viejo News and Laguna Niguel News. … High school art teachers have until Feb. 13 to register their students for Vans Inc.’s Custom Culture art competition. Their canvas—blank Vans shoes. The Cypress-based footwear manufacturer will donate $50,000 to winning the school’s arts program. … Newport Beach-based Aviation Capital Group Corp. promoted Art Schmidt to the role of senior vice president, head of airline marketing. He’ll be responsible for all airline leasing and report to Andy Mansell, executive vice president, head of global marketing and trading. … Newport Beach & Co. hired Doug McClain as senior vice president and chief marketing officer.
