A new era for the Ducks took flight Thursday, with the Anaheim-based team debuting a revamped name, logo and jersey.
Forget teal, purple, silver and white. Get used to orange, metallic gold, black and white.
And chuck out the “Mighty.” The National Hockey League team now is known as the Anaheim Ducks.
The changes have been expected since Henry and Susan Samueli bought the Ducks for a reported $60 million to $70 million from Walt Disney Co. last year.
Disney was the team owner since its launch in 1993 following the release of its movie, “The Mighty Ducks.”
Henry Samueli, cofounder, chairman and chief technology officer at Irvine-based chipmaker Broadcom Corp., said in an early interview with the Business Journal that he was open to a name change.
The Ducks said they talked to fans, players, ownership and management in coming up with the name and colors. Sports branding company Frederick & Froberg Design Office developed dozens of concepts, the team said.
The stylized “D” carries the image of a duck’s foot or footprint. The orange color is a nod to the county.
“As area residents, we felt it important the jerseys in some way represent our home,” said Susan Samueli.
The Ducks had a solid year on the ice in its first season under the Samuelis. The team beat the Calgary Flames and Colorado Avalanche before losing to the Edmonton Oilers in the Western Conference finals.
