PainePR Touting Timberland; Hillary Kaye Adds New Clients
FCB Southern California’s Costa Mesa office recently wrapped its arms around another chunk of business from Irvine-based Taco Bell Corp.
The ad shop, which already handles the Mexican fast-food chain’s more than $200 million national advertising account, recently was tapped for its national merchandising account,about $15 million in business previously handled by Impiric, Irvine, part of London’s WPP Group PLC.
The new campaign, described as “bold, clear, simple and fun,” is set to debut in April and consist of in-store promotional materials that will appear in more than 5,000 Taco Bell restaurants.
Bob Gale, executive vice president of FCB Southern California, said about a dozen account and creative experts are set to assist FCB’s 20-person design studio and production staff in the Costa Mesa office on the account.
“Taking on this business and expanding our relationship with Taco Bell is yet one more example of the growth of our Southern California operation,” Gale said.
FCB Southern California’s billings were about $450 million before the win.
The ad shop also recently rolled out a new print campaign for client TaylorMade-adidas Golf, Carlsbad. Four print ads focus on the company’s 300 series of drivers and irons and broke in Golf Digest, Golf World, Golf Week and USA Today.
Growing Paine
Costa Mesa-based PainePR, Orange County’s third-largest public relations firm, is on the move.
The 50-person-plus company recently opened a 7,000-square-foot New York office, won two new chunks of business, unveiled a revamped Web site and broke its own ad campaign.
Paul Wood, PainePR’s senior vice president, and two others from the firm’s OC and Los Angeles offices went east to jump start the new digs. The Big Apple office is expected to have up to 12 employees by year’s end.
The move is part of the firm’s overall push to expand nationally, said David Paine, president of PainePR. The firm counted $7.4 million in fees last year,up 70% from 1999.
“It was our second-best year in our history from a growth perspective,” Paine said. “Although we expect some softening in our business in the first quarter, we think overall we’re in a good spot.”
Apparel and footwear maker Timberland Co. recently tapped the OC shop to handle national consumer public relations for its existing and new product lines. The chunk of business reportedly hovers at around $500,000.
PainePR also has doubled its business with current client American Suzuki Motor Corp., Brea. It has promoted Suzuki’s motorcycle and all-terrain vehicle divisions since 1991 and now will handle national consumer public relations for its automotive division, which includes vehicle launches, concept cars and corporate philanthropy. By year’s end, Suzuki will reportedly spend about $1 million with PainePR.
The wins coincide with PainePR’s new $500,000 ad campaign, created by Point Zero Design, a marketing and design firm in Marina del Rey. The campaign is running in PRWeek and promotes the firm’s new name (it was Paine & Associates), logo and 20-page client-service Manifesto, which addresses common client concerns, including high staff turnover and inconsistent quality. The document is available through www.painepr.com, and will be addressed in a direct mail piece the firm plans to send to 1,000 companies over the next few months.
Kaye Adds Clients
Hilary Kaye Associates Inc., a Tustin-based marketing communications firm, recently added three accounts to its client roster.
The OC shop is developing a media relations program for Advanced Marketing Services Inc. in San Diego, a publicly held company offering customized services to book retailers and publishers. Hilary Kaye won the account in an informal review with several other undisclosed firms.
The OC shop will also handle public relations and marketing services for electronics maker Novatech Inc., Santa Ana, which recently patented a new technology that automates the production of electro-luminescent lamps, among other things. And it will handle media relations for Global Resources Inc., a training and consulting firm. Billings weren’t disclosed for any of the accounts.
Bits and pieces:
Irvine-based RiechesBaird Advertising recently hired Holly Mueller as art director. Mueller, previously a design intern at USWeb CKS (now marchFIRST Inc.), will lead conceptual designs in print and online advertising pieces Tickets are on sale for the OC Ad Show, to be held on March 31 at the Santa Ana Performing Arts and Event Center. Contact: Kathy Dadras at (949) 454-0554 Lance Allega has left the post of director of corporate communications at Oakley Inc., Foothill Ranch, and moved up the food chain. He is now vice president at Porter Novelli Convergence Group, Irvine, a public relations firm specializing in the technology sector.
