Yogurtland opened in the Emirate of Sharjah, one of the kingdoms in United Arab Emirates; it has two other locations in UAE.
The frozen dessert chain’s U.S. growth has topped off in recent years as the second iteration of frozen yogurt franchising—from the mid-1980s to 21st century concepts, such as Pinkberry—and it’s turned to international markets.
Irvine-based Yogurtland now has 45 of 320 locations overseas, including in the past year Oman, Dubai, Singapore, Myanmar and 19 locations in Thailand. It has 16 sites in Australia, three in Venezuela and one in Guam.
It’s “expanding worldwide and bringing the Yogurtland experience to new markets,” said John Carlson, senior vice president of marketing, development and operations, in a press release.
The chain has also added products to attract customers at different times of the day—shops are busiest in the evening—and easily diversify offerings, such as with soft-serve ice cream.
