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Thursday, Jun 13, 2024
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Juice It Up’s 2022 Sales Up 6.2%

New website and online ordering boosted digital segment

Newport Beach-based Juice It Up has reported that total system sales for 2022 increased 6.2% compared to the year before, driven by five weeks of record-breaking sales throughout the year according to officials.

Juice It Up also pointed to digital sales growing almost 16% last year after it launched a new website with online ordering capabilities for the first time.

The smoothie and juice franchise ended 2022 with 86 companywide locations after adding nine new stores in California. Juice It Up has also reported 50% growth over the past three years in its franchisees’ average unit volume (AUV).

Over 24 shops are currently in development with newly signed deals including a three-store agreement in Bakersfield and a 12-store deal signed for Arizona.

“As we focused on growing our brand in 2022 with a concentrated effort on franchise development and new territories, we were able to capitalize on the significant upward trajectory we established the year before, and the goal of 200 stores by 2027 remains in our sights,” Co-chairman and owner Ed St. Geme said in a statement.

Juice It Up ranked No. 28 on the Business Journal’s list of top locally based restaurant chains last May with $42.7 million in systemwide sales for 2021.

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