Say hello to the new face of care—the care UC Irvine Health provides, that is.
The slogan is part of the updated brand identity of the University of California, Irvine, healthcare consortium, which includes UC Irvine’s clinical, medical education and research endeavors.
At the revamped brand’s core is a new user-friendly website that debuted on a new URL, ucirvinehealth.org, on March 28.
The site incorporates more than 1,000 pages of content structured into four user categories: patients and visitors; healthcare professionals; researchers and students; and donors and volunteers.
Its design allows the entire site to display on mobile phones and computer browsers.
Patients can use it to schedule doctor visits, view health records, renew prescriptions, contact their doctors or pay bills through a secure login portal.
And doctors can use it to refer or transfer patients or access educational resources at UCI School of Medicine. The site also enables researchers to peruse a database of clinical trials being conducted at the university.
MedTouch LLC, an online strategy and technology company headquartered in Cambridge, Mass, produced the website.
“This is a strategic process for UC Irvine Health,” said Teresa Conk, chief strategy officer for UC Irvine Health. “We needed a company that understood the challenges of all of our constituents, from physicians and staff to chief administrators. MedTouch partnered with us on all aspects of our project, even on ways we could improve our internal processes and tracking.”
UC Irvine Health facilitated 437,326 visits to its emergency room and outpatient physician practices in fiscal year 2012, along with 17,900 patient admissions and 11,916 surgeries.
Hyundai and Bob Marley
“Don’t worry about a thing, ’cause every little thing gonna be all right,” is the message, as well as the melody, behind Hyundai Motor America’s new campaign for its built-in vehicle safety and maintenance service.
“ ‘Three Little Birds,’ a true Bob Marley classic, is the perfect anthem for Hyundai’s Assurance Connected Care—you don’t have to worry about a thing,” said Steve Shannon, vice president of marketing for the Costa Mesa-based automaker.
Hyundai’s agency of record, Innocean USA of Huntington Beach, developed the creative campaign. It features a 30-second TV ad called “Signs,” along with three 15-second spots, “Stand Off,” “Next Oil Change” and “It’s All Good.”
Ads show drivers safely navigating past road hazards as the catchy tune takes over the airwaves and the narrator asks, “What if you run into a little trouble out there? No worries, your car can actually call for help for you.”
Hyundai Motor America is a subsidiary of Hyundai Motor Co. of South Korea.
The featured service includes monthly vehicle diagnostic reports and maintenance alerts and emergency and roadside assistance.
It comes standard for three years on Hyundai Santa Fe, Sonata and Veloster models.
“Assurance Connected Care was inspired by actual customer experiences,” Shannon said. “We listened to customer needs and developed tools and applications that would simplify car ownership.”
“Three Little Birds” will be part of the yet-to-be-released “Legend: Remixed” album, a spin on Marley’s music created by his son, Stephen Marley, and DJ Jason Bentley.
The automaker’s past collaborations with musicians include sponsoring the Re:Generation Music Project featuring Skrillex and The Crystal Method, as well as partnering with the Flaming Lips for its Super Bowl commercial in February.
Hyundai will work with Santa Monica-based Universal Music Enterprises and the Bob Marley family and continue to support the “Legend: Remixed” project, the carmaker said.
“Our relationship with Hyundai is truly special as their Assurance Connected Care message ‘don’t worry about a thing’ is perfectly echoed in the new Marley remix of the iconic ‘Three Little Birds’ track,” Bruce Resnikoff, the music studio’s president and chief executive, said in a news release. “This innovative campaign serves as a new way the Marley family can share his music with a broad national audience.”
Bits and Pieces
Performance Marketing of Orange hired designer Douglas Fisher as its art director. … Matt Hansen returned to San Clemente-based Powder Magazine as editor-at-large. … MediaShift Inc., a Newport Beach-based digital advertising technology company, appointed Rick Baran as its chief financial officer. His post becomes effective June 3.
