Irvine-based Red Digital Cinema Camera Co. acquired camera accessories company Element Technica last week on undisclosed terms.
Element Technica has been renamed Red Element.
Red Digital makes digital still and motion cameras used by the film industry and professional photographers. The company also owns Red Studios Hollywood, a movie studio.
The deal was announced last week by Red Digital President Jarred Land.
“This news probably isn’t much of a surprise to some of you,” Land wrote in the company’s online forum. “ET and Red have been working closely together since the very beginning.”
The news was part of a series of product announcements made by the company last week to kick off exhibits at the National Association of Broadcasters’ annual trade show in Las Vegas.
Red Digital also said it will begin its long-awaited Dragon sensor camera update for owners of its Epic and Scarlet cameras.
The upgrades will add a 6K sensor to the cameras starting at $8,500 for Red early adopters—the group of customers who placed a deposit for the company’s first camera, the Red One, in August 2007.
—Kari Hamanaka
