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OC Firms Up Local Sports Partnerships

The Los Angeles Angels recently added Newport Beach-based Juice It Up as a partner for the current season.

Itโ€™s the first professional sports partnership for the smoothie and juice chain, and will include in-stadium signage and promotional events over the next several years.

Juice It Up also opened a concession stand selling its superfruit bowls, in the third base courtyard of the teamโ€™s Anaheim stadium.

Juice It Up currently counts more than 80 stores systemwide.

Mountain Mikeโ€™s Redux

This is the second Angels sponsorship for co-owners of the juice and smoothie chain, Chris Britt and Ed St. Geme.

The pairโ€™s other Newport Beach-based venture, Mountain Mikeโ€™s Pizza, joined the baseball teamโ€™s roster of local partners last year.

โ€œOne of our brandโ€™s tentpoles is to be the โ€˜Sports Pizzeria of Choiceโ€™ for sports fans in every one of our markets,โ€ VP of Marketing Carol DeNembo said in a statement. โ€œPartnering with the big leagues enables us to better engage with and support our communities where sports fans live.โ€

Mountain Mikeโ€™s has reported a 9.5% increase in total system sales in 2022 compared to a year ago.

With $255 million in systemwide sales in 2021, Mountain Mikeโ€™s ranked No. 11 among OCโ€™s largest restaurant chains last year, according to Business Journal data.

Juice It Up, with $43 million in 2021 sales, ranked No. 28.

Small Business Club

Collaborations are also not exclusive to food and entertainment groups.

Irvine-based accounting and data firm Omega Accounting Solutions announced last month that the firm would be a new partner to the LA Galaxy soccer club. This deal adds to Omegaโ€™s partnerships with soccer clubs; itโ€™s also the official accounting partner and back-of-jersey sponsor of Irvineโ€™s Orange County Soccer Club, and also sponsors a club in England.

The firm, focused on advising small businesses, stated that the Galaxy partnership will allow Omega to support and reach more of the SoCal community.

Omega ranked No. 1 on the Business Journalโ€™s list last year for fastest growth among midsize private companies when it reported revenue climbed to $42.7 million for the year ended June 30, a 3,247% spurt from two years prior.

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