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Thursday, Jun 13, 2024

OC Firms Up Local Sports Partnerships

The Los Angeles Angels recently added Newport Beach-based Juice It Up as a partner for the current season.

It’s the first professional sports partnership for the smoothie and juice chain, and will include in-stadium signage and promotional events over the next several years.

Juice It Up also opened a concession stand selling its superfruit bowls, in the third base courtyard of the team’s Anaheim stadium.

Juice It Up currently counts more than 80 stores systemwide.

Mountain Mike’s Redux

This is the second Angels sponsorship for co-owners of the juice and smoothie chain, Chris Britt and Ed St. Geme.

The pair’s other Newport Beach-based venture, Mountain Mike’s Pizza, joined the baseball team’s roster of local partners last year.

“One of our brand’s tentpoles is to be the ‘Sports Pizzeria of Choice’ for sports fans in every one of our markets,” VP of Marketing Carol DeNembo said in a statement. “Partnering with the big leagues enables us to better engage with and support our communities where sports fans live.”

Mountain Mike’s has reported a 9.5% increase in total system sales in 2022 compared to a year ago.

With $255 million in systemwide sales in 2021, Mountain Mike’s ranked No. 11 among OC’s largest restaurant chains last year, according to Business Journal data.

Juice It Up, with $43 million in 2021 sales, ranked No. 28.

Small Business Club

Collaborations are also not exclusive to food and entertainment groups.

Irvine-based accounting and data firm Omega Accounting Solutions announced last month that the firm would be a new partner to the LA Galaxy soccer club. This deal adds to Omega’s partnerships with soccer clubs; it’s also the official accounting partner and back-of-jersey sponsor of Irvine’s Orange County Soccer Club, and also sponsors a club in England.

The firm, focused on advising small businesses, stated that the Galaxy partnership will allow Omega to support and reach more of the SoCal community.

Omega ranked No. 1 on the Business Journal’s list last year for fastest growth among midsize private companies when it reported revenue climbed to $42.7 million for the year ended June 30, a 3,247% spurt from two years prior.

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