A car auction at the Anaheim Convention Center that starts tomorrow expects to draw 20,000 attendees and several hundred sellers of classic and antique cars, generating sales of about $20 million by the time the last gavel drops.
Walworth, Wis.-based Mecum Auctions spokesperson David Morton said sellers from several western states will participate in the three-day show while attendees, who pay $25 a ticket, are mostly day-trippers.
“This is a family thing,” Morton said. “You will see several generations walking the show floor.”
Mecum on Monday began moving in the 750 cars; some 60% of them are expected to sell.
The company takes an 8% fee from both the buyer and seller. The NBC Sports Network will broadcast 18 hours of show coverage on its cable channel.
Mecum offers about 15,000 cars at 22 auctions a year in several states. It has been a mainstay in Anaheim for several years and is scheduled at the venue next year.
The event coverts about 600,000 square feet at the convention center, according to Mecum vice president of operations Harold Gerdes.
Morton said foreign interest—including buyers from China and Brazil—is growing at its auctions.