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Laguna Hills
Wednesday, Apr 1, 2026
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FINANCE/BANKING: GREG CUSTER

EVP, WHITTIER TRUST

WHY: Helps manage nearly $20B in assets at West Coast’s oldest and largest family office, a trust that made its money discovering oil in Bakersfield. Board of OC YMCA. Named 2020 Man of Character by OC Boy Scouts. Often top volunteer at Pasadena Tournament of Roses.

RECENT: Whittier Trust named one of the top five worldwide best Multi-Family Offices by the Society of Trust and Estate Practitioners.

NOTABLE: Whittier a heritage sponsor of the California-to-Hawaii Transpac sailing race. Custer owns a Duffy.

QUOTABLE: “Whittier’s objective is to provide investment management and trust services to wealthy families by assisting them with the transition of wealth by creating a family’s legacy and a lasting difference.”

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