Toshiba Sees Greater Demand for Labeling

Toshiba America Business Solutions of Lake Forest is helping businesses improve their back-office printed labeling efforts.

“A lot of activity is shifting from the storefront to the back, to the warehouse and distribution center,” Product Manager Theresa Lee told the Business Journal on Sept. 11. “Companies are looking for ways to label the packages and the boxes that are going out as quickly as possible.” 

“There’s tremendous growth in that area,” she adds. 

To aid the businesses facing new challenges, the company has introduced its next-generation BA400 mid-range industrial thermal barcode printers that simplify labeling applications.

The starting price for the BA400 is $1,195 per unit. 

Speed & Quality

“It is a very general audience that we are addressing,” she said of the BA400, pointing out the use in distribution centers, order fulfillment for e-commerce, transportation logistics, healthcare, government, and education.

“It is a very broad, general-purpose printer.”  

Their speed and high-quality printing are designed to “support professionals in manufacturing, distribution, retail and healthcare.” 

Toshiba’s new printers combine speed—up to eight label inches-per-second—and high-print quality to support professionals in manufacturing, distribution, retail and healthcare, the company said.

The chassis—available in metal and rugged plastic models—allows for easy installation within even the most space-sensitive environments.

Medical Product

The company has also introduced its B-EX4T3HS specialized thermal barcode printer, which delivers high-resolution labels with “precision and speed” and is well suited for medical device manufacturers and pharmaceutical industries. 

She said medical device makers face strict government regulations on labeling, while pharmaceutical companies especially in the U.S. are asked “to label precisely the batch number, the serial number, the expiration date—for the patient’s safety.”   

The B-EX4T3HS specialized printer starts at $4,780. 

Toshiba’s main competition in the field comes from Zebra Technologies Corp., Honeywell International Inc., and Sato America in that order, Lee said.