Summer’s here, and Nike Inc. made sure everyone is aware of boardshorts made by its subsidiary, Hurley International LLC. Internet users surfing over to Nike.com were greeted by a full-screen ad from the Costa Mesa-based action-sports apparel brand featuring Hawaiian surfer John John Florence in its Phantom boardshorts.
“Hurley is arguably one of the best performance surf brands in the world and has always been very complementary to Nike,” the company said in an email to the Business Journal. “Nike’s significant digital reach has the power to introduce Hurley, in a premium way, to a large audience. We believe the on-going relationship between the brands is good for consumers.”
Consumers had to click on the “swoosh” icon in the top-left corner of the website to get to Nike products. The marketing stint was announced to customers in an email on June 20 and lasted five days.
Hurley.com still takes web visitors to the Hurley microsite on Nike.com. The animation for the Hurley ad was created by Mono in Warsaw, Poland. West Hollywood-based MMKpr has worked for Hurley as its public relations consulting agency since May.
Electric Bars
Look for Electric Visuals’ ads next time you drop a coin in a vending machine to purchase surf wax.
The San Clemente-based manufacturer of sunglasses and watches has partnered with Wax Vending LLC to promote its products on surf wax bar wrappers. The items are sold for $1 at vending machines outside 21 surf shops on the East Coast. Electric also placed ads on the face of the machines featuring surfing legend Kelly Slater.
The company is part of Paris-based Kering Group.
Weekend Win
The Daily Pilot’s new OC-centered section, Weekend, is earning its keep.
The weekly stand-alone section debuted in May in the Sunday edition of the Los Angeles Times, and about 116,000 copies are distributed to subscribers, newsstands and retail outlets throughout the county. It’s produced by Daily Pilot editorial staff and several contract employees.
Weekend is popular with “advertisers who didn’t want to reach L.A. or Ventura or the Inland Empire; they just wanted something local,” said John Canalis, editor of Times Community News, South, during an event hosted last month by The Orange County chapter of the Public Relations Society of America. “It’s not highly profitable, but we’ve been in the black the whole time.”
Emmy Dreams
Costa Mesa-based public television station PBS SoCal has been nominated by the Academy of Television Arts & Sciences for five Los Angeles Area Emmy Awards. The awards are given to Los Angeles television stations and cable television for broadcast achievements. The winners will be announced at the 67th awards presentation on July 25 at The Skirball Cultural Center Guerin Pavilion.
PBS SoCal contenders include “Studio SoCaL,” competing in the best information/public affairs series category. Rick Reiff, the Business Journal’s editor at large, and Elizabeth Espinosa are co-hosts of the show. Other nominations are:
• “Mia, a Dancer’s Journey,” competing in the best arts and culture/history program category;
• “Variety Studio: Actors on Actors,” up for the best entertainment program Emmy;
• “The Drive-By Economist” and “The Wedge: Dynasty, Tragedy, Legacy,” in the public, municipal and operator-produced cable category.
Bits and Pieces
Sharon Lopez joined Newport Beach-based ChopShop Entertainment as executive producer … UCI’s Institute for Innovation hired Matt Bailey as chief collaboration strategist. He hails from Column Five, a creative marketing agency in Irvine, where he was director of client services.
