Thinking of a trip to Disneyland or Knott’s Berry Farm this summer?
Santa Ana-based Freedom Communications Holdings Inc.’s flagship newspaper, the Orange County Register, is developing microsites for both theme parks as offshoots of its own website.
The Knott’s site will launch this month in conjunction with the theme park’s new interactive 4-D ride, Voyage to the Iron Reef.
“It’ll be a soft launch where we’ll be testing parts of the site to see what people like and what we can improve,” said Eric Morgan, Freedom’s communications director, adding that the Disneyland site will launch this summer during the park’s 60th anniversary and will entail a similar testing process “until a full-blown mobile-friendly version comes out.”
Freedom launched a similar, data-packed site for Los Angeles Angels of Anaheim earlier this year.
Got Good Moms?
The San Clemente-based California Milk Processor Board, better known for its long-standing “got milk?” advertising campaign, is now looking for a few good moms who are ensuring “a better future for their children and their community.”
Its new Better Future Moms campaign will honor seven regional finalists selected via a statewide search that wraps up May 31.
They will be a part of the got milk? promotion in their cities as “Better Future Mom ambassadors.”
The campaign also includes a series of videos featuring online mom influencers—Ericka Sanchez of NibblesandFeasts.com, Daily Baez of Daily Curlz.com, Keke Dixon of FreeandForMe.org, and Melissa Burton of theValentineRD.com—who offer child-rearing tips via roundtable discussions. The videos are posted on the got milk? Facebook page.
The nonprofit organization is funded by the state’s milk processors and overseen by the California Department of Food and Agriculture.
Goodby Silverstein & Partners in San Francisco created the got milk? campaign in the early 1990s. Grupo Gallegos in Huntington Beach converted it into “toma leche,” or “drink milk,” for Latino consumers in 2006. The agencies recently collaborated on a $20 million milk ad campaign.
Snaggin’ Maggies
Several local publications walked away with 2015 Maggie awards from the Western Publishing Association this month in Los Angeles.
• Orange Coast Magazine, owned by Indianapolis, Ind.-based Emmis Communications, was recognized as the best city and metropolitan consumer magazine in the Western U.S.—its fourth Maggie in five years. The magazine’s December issue, which featured John Stamos, won in the best cover category for publications with circulations under 75,000.
• Irvine-based TEN: The Enthusiast Network’s title Transworld Motocross scooped up two Maggies, one for Best Overall Automobile & Motorcycle Magazine for its February issue. The second award, given to publications with circulations over 75,000, was for best cover and recognized its August issue.
• The annual Surfer magazine picked up a Maggie for the Best Special Theme Issue.
• Powder Magazine’s multimedia feature story, The Human Factor, was recognized in the Best Digital Edition or Tablet Article/Trade & Consumer category.
• California State University-Fullerton’s annual publication, Tusk, got a Maggie for being the best student publication, along with a $1,000 grant for its journalism department.
• The Orange County Register received two National Headliner Awards: First place for excellence in sports photography went to staff photographer Michael Goulding for a Stanley Cup winning goal photo. Staff writers Keegan Kyle, Tony Saavedra and David Whiting shared the third place public service award for Illusion of Safety, “an investigation of a broken system in tracking registered sex offenders using GPS ankle bracelets.”
Bits & Pieces
Irvine-based Taco Bell Corp. hired Marisa Thalberg as chief brand engagement officer, a new position. … Costa Mesa-based Dainese has become the official clothing supplier of the Fédération Internationale de Motocyclisme, the global-sanctioning body of motorcycle racing, through 2018. … Electric Visuals in San Clemente hired Alexis Maillet to be its European marketing manager. He will be based out of its office in Anglet, France. … El Pollo Loco Holdings Inc. is asking its fans to post photos on the company’s social media pages showing how “loco” they are about the brand or its products. The Costa Mesa-based grilled chicken chain launched the “Stay Loco, Win Loco” sweepstakes, which awards one winner each week with a $100 gift card.
