The parent of Aliso Viejo-based e-commerce company Rakuten.com Shopping launched a credit card for its U.S. subsidiary.
Japan-based Rakuten Inc. worked in conjunction with First National Bank of Omaha’s First Bankcard division on the Rakuten Rewards MasterCard Program.
Cardholders will be able to earn reward points when they use the card to make purchases on Rakuten.com and other places.
Rakuten Inc. paid $250 million in 2010 for Rakuten.com Shopping, which previously operated as Buy.com. It has a number of offshoot divisions that include travel, securities and wedding businesses under the Rakuten brand, and the company is aiming to make similar moves in the U.S.
—Kari Hamanaka
