For Traveland U.S.A., a seller of motor homes in Irvine for the past 33 years, the only way to go is up. Upscale that is.
Traveland’s lease for its 36-acre Western-themed facility off the Santa Ana (I-5) Freeway is set to expire in fall 2006. The dealership has outgrown its space, which also is outdated, according to general manager David Farwell.
In the works are plans to create a 250-acre “resort,” where people not only could buy and service recreational vehicles but camp in them, too. Plans call for a campground with barbecues, fire pits, outdoor entertainment spots, even hot tubs.
“It would be quite glamorous compared to what we have to work with now,” Farwell said. “An old shoe can only take so much polish.”
Traveland’s current Sand Canyon Avenue spread has a family restaurant and three ponds with fish and ducks. About a dozen dealers rent spots to sell RVs there.
Real estate brokers for Traveland have found three potential sites in Orange County for the new dealership.
For more on this story, see the April 11 print edition of the Orange County Business Journal.
