LULU CHENG MESERVEY
FORMER PR CHIEF, ANDURIL INDUSTRIES
WHY: Led early PR at Anduril when it was under attack by Silicon Valley for its unconventional founder, Palmer Luckey.
IN THE NEWS: Wrote a 4,500-word article for Pirate Wire website on the early days of Anduril. Article excerpted for Leader Board.
QUOTABLE: “Many of Anduril’s best PR moments have come from letting Palmer be Palmer. Case in point: a few years ago, he was asked to give a talk at the Air Force Procurement conference in Orlando. The decorous thing to do would’ve been to offer some pablum about collaboration. Naturally, Palmer used his remarks to lay into the Air Force about how terrible it was to work with them and why everything about their procurement process was broken. It could have ended in disaster but as it turned out, the Air Force loved it — so much that they invited him back to the same conference to give the same talk to a new crowd the following year.” — Leader Board
