SHELLIE M. FREY
AUTHOR, ‘THE POWER OF A CREED: HOW A COMPANY’S CONSCIENCE CAN CONTRIBUTE TO BOTTOM-LINE SUCCESS’
WHY: Book by long-time chief branding and communications officer at Golden State Foods explains how a family creed helped one of the world’s largest suppliers to fast food restaurants.
IN THE NEWS: Majority stake in GSF sold to private equity firm this year.
NOTABLE: Dedicated book to Mark Wetterau, who was GSF CEO for 25 years before his death in 2023, saying he “embodied the power of The Creed in word and deed.”
QUOTABLE: “When Ted Wetterau became president in the early 1970s, he felt it was time to go beyond unspoken behaviors of goodwill and declare more openly and directly the organization’s philosophical approach to how they would conduct their business. The Creed became the conscious of the firm. Its success, above all, can be attributed to how the company focused on the importance of people and their families.” — Leader Board
