Orange County Business Journal


Recent and archived news stories on: Airports, Conventions, Entertainment, Hotels, Gaming, Restaurants, Sports, Theme Parks, Travel...

Big Meeting Group from China Books Anaheim

Some 7,000 visitors from China are expected to attend a conference at the Anaheim Convention Center in May.

By Kari Hamanaka April 10, 2014 1:18 p.m.   Share
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New CMO for Vans

Cypress-based Vans Inc. has hired Fara Howard as its new global vice president of marketing.

Big Data Can Be Game Changer With Help

MARKETING: More companies seek analysis to pinpoint messages

The advertising world was much simpler in the 1800s, when industry pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Advantage Sales to Go on Auction Block?

The parent of Irvine-based Advantage Sales & Marketing was looking into a sale of the company in a deal that could range from $3 billion to $4 billion, according to a Reuters report.

Ad Agencies’ Revenues Up 5.7% on Client Spending

Top Agency With $57.9M, Jobs Up 4.4% to 1,713

Orange County’s advertising agencies posted an estimated 5.7% gain in revenue last year as clients opened their wallets on marketing budgets.

Behr TV Spots Tout Marquee Paint Brand as Premium

Ads Promote Marquee Paint as Quick Application

Behr Process Corp. in Santa Ana is running a new 30-second TV spot, “Upstairs/Downstairs,” to promote its Marquee Interior Paint & Primer.

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Report: Advantage Sales & Marketing On Sales Block

The parent of Irvine-based Advantage Sales & Marketing is looking into a sale of the company in a deal that could approach $4 billion, according to a Reuters report.

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JWA February Traffic Up Nearly 3%

Passenger traffic at John Wayne Airport in February rose 2.9% compared to a year earlier to 671,858, according to recently released data.

Taco Bell Breakfast Menu Ads Co-Opt Rival’s Mascot

Social Media Spat With McDonald’s Continues

Taco Bell Corp. is making sure its waffle tacos and 12 other new menu items are getting noticed, giving its breakfast rollout the “largest advertising campaign to date” and keeping up a social media skirmish with the granddaddy of all fast-food chains.

Analysts in Holding Pattern on Facebook’s Oculus Buy

Prescient Move or Fateful Bet on Virtual Reality?

Wall Street appears to be taking a wait-and-see approach on Facebook Inc.’s $2 billion cash and stock buy of Irvine startup Oculus VR Inc.

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Diablo III Expansion Sells 2.7M Units

The newest title of Blizzard Entertainment Inc.’s popular Diablo franchise has sold more than 2.7 copies since its March 24 release.

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OCVA to Open Dubai Office

The Orange County Visitors Association has announced plans to open a sales office in Dubai.

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Newport Film Festival Starts Ad Campaign

The Newport Beach Film Festival, less than a month from curtain call, has launched an ad campaign to “celebrate the power of film and its ability to change people in unexpected ways.”

Facebook’s OC Focus

$2B Deal on Heals of Google Hookup With Oakley

Orange County gave Silicon Valley and the rest of the world plenty to talk about in a 24-hour burst last week.

McKernan to Join Horatio Alger’s OC Contingent

HONORS: Auto Club chairman due in D.C. for this week’s ceremony

Life got more humbling for Thomas McKernan as this week’s Horatio Alger Award ceremony in Washington, D.C., approached.