Orange County Business Journal


Recent and archived news stories on: Airports, Conventions, Entertainment, Hotels, Gaming, Restaurants, Sports, Theme Parks, Travel...

Big Meeting Group from China Books Anaheim

Some 7,000 visitors from China are expected to attend a conference at the Anaheim Convention Center in May.

By Kari Hamanaka April 10, 2014 1:18 p.m.   Share
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JWA Overall Traffic Up, International Down

John Wayne Airport served 776,360 passengers in March, up about 1% from the year-ago period.

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Preferred Hotel Grows Membership in Q1

Preferred Hotel Group ended the first quarter with the addition of 29 hotels to its membership roster.

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Blizzcon 2014 Date Set

Irvine-based video game maker Blizzard Entertainment will hold its annual fanfest November 7 and 8 at the Anaheim Convention Center.

Another Walk Down Green Carpet

Film Festival in 15th Year; Fuels Economic Activity

The Newport Beach Film Festival kicks off April 24. The event, which is in its 15th year, has attracted film aficionados with its multigenre slate of studio and independent films from emerging and seasoned filmmakers from around the world.

ADDENDUM -- Week of April 21

Adventure City amusement park is adding a roller coaster that’s scheduled to open late summer. Rewind Racers, a $2 million coaster, will move both backward and forward. The two-acre park straddles the Stanton and Anaheim city line.

Local Companies Use Reality TV Show to Spot Talent

Johnny Rockets, Mazda Do ‘Inside Job’ on TNT

Two local companies—Aliso Viejo-based hamburger franchise Johnny Rockets Restaurant Group Inc. and Mazda North American Operations in Irvine—were featured in TNT’s “Inside Job” reality series.

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New CMO for Vans

Cypress-based Vans Inc. has hired Fara Howard as its new global vice president of marketing.

Big Data Can Be Game Changer With Help

MARKETING: More companies seek analysis to pinpoint messages

The advertising world was much simpler in the 1800s, when industry pioneer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Advantage Sales to Go on Auction Block?

The parent of Irvine-based Advantage Sales & Marketing was looking into a sale of the company in a deal that could range from $3 billion to $4 billion, according to a Reuters report.

Ad Agencies’ Revenues Up 5.7% on Client Spending

Top Agency With $57.9M, Jobs Up 4.4% to 1,713

Orange County’s advertising agencies posted an estimated 5.7% gain in revenue last year as clients opened their wallets on marketing budgets.

Behr TV Spots Tout Marquee Paint Brand as Premium

Ads Promote Marquee Paint as Quick Application

Behr Process Corp. in Santa Ana is running a new 30-second TV spot, “Upstairs/Downstairs,” to promote its Marquee Interior Paint & Primer.

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Report: Advantage Sales & Marketing On Sales Block

The parent of Irvine-based Advantage Sales & Marketing is looking into a sale of the company in a deal that could approach $4 billion, according to a Reuters report.

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JWA February Traffic Up Nearly 3%

Passenger traffic at John Wayne Airport in February rose 2.9% compared to a year earlier to 671,858, according to recently released data.

Taco Bell Breakfast Menu Ads Co-Opt Rival’s Mascot

Social Media Spat With McDonald’s Continues

Taco Bell Corp. is making sure its waffle tacos and 12 other new menu items are getting noticed, giving its breakfast rollout the “largest advertising campaign to date” and keeping up a social media skirmish with the granddaddy of all fast-food chains.