Irvine-based WebVisible Inc., an online advertising search company for small businesses, landed $20 million in a new round of venture funding, according to reports.
The recent round was lead by Chicago-based Adams Street Partners LLC, according to a report on technology news web site socaltech.com.
Previous investors Palo Alto-based Sutter Hill Ventures and Redpoint Ventures also participated in the round, the report showed.
Calls to WebVisible weren’t immediately returned and no details on the funding have been announced by the company.
WebVisible’s software helps businesses buy and target online advertisements. It’s raised an estimated $37 million to date.
WebVisible’s services target smaller businesses—from those that are a one-person shop to companies with 250 workers.
Its software, called Geneva, automates the process of buying online advertising.
Instead of business owners sorting through all the online ad options and processes, WebVisible’s software asks for some simple information and places online ads for a company.
