Kathy Hogan holds a longstanding passion for not only supply chain logistics, but also uplifting fellow women in her industry.
The co-founder and president of Buena Park-based logistics service provider Primary Freight Services Inc. leads a management team that is 75% women, she said.
That percentage is well above the average 26% of C-suite roles held by women in the supply chain industry, according to data from research and consulting firm Gartner.
โAdvancements in freight industry have made it less reliant on physical labor and more on skills where women can excel,โ Hogan told the Business Journal.
Primary Freight offers import and export services via ocean, air and domestic transport, client deliveries and warehouse facilities. It specializes in ocean and air freight shipping.
Hogan, who has led Primary Freight for over 25 years, was honored at the Business Journalโs 29th annual Women in Business Awards on Oct. 5 at the Irvine Marriott.
Family-Owned Business
Hogan attributes her work ethic to her parents. She grew up in New York, the youngest of five siblings.
Her father worked as an elevator operator for the Empire State Building, while her mother, an Irish immigrant, served as a waitress at the now-shuttered Top of the Sixes restaurant. Hoganโs mother died when she was 12 years old.
She graduated from Mercy University in 1990 with a degree in business administration. Years later, she moved to California with her father.
Once there, she paid regular visits to her older brother, John Brown, who would eventually become her business partner at Primary Freight.
Hoganโs entry into the supply chain business was through working with imports at logistics firm Transcontinental Freight. The job piqued her curiosity for the logistics industry.
โI drove my boss at the time crazy because I would stay after work and ask him a hundred questions,โ she said.
She remained at Transcontinental Freight after it was acquired by ISS Express Lines in the 1990s.
In 1992, Hogan took a general manager position at vehicle washing tech company Mark VII, where her brother worked as vice president of sales at the time.
She stayed at the company for five years until she and her brother decided to take a leap of faith and co-found their own logistics firm: Primary Freight.
โThat was a hard decision because of the people we were leaving behindโ at Mark VII, Hogan said.
However, two of Hoganโs co-workers, Lisa Parlier and Karen Liu, followed Hogan to Primary Freight with โblind faithโ in her and her brother.
Both Parlier and Liu are currently members of Hoganโs predominantly women leadership team.
Early Stages
In Primary Freightโs early days, Hogan and Brown relied on the kindness of family and friends.
Her husband, Brian, painted the companyโs first office. Close friends provided desks and phones, while mutual friends helped set up the companyโs logistics software.
Primary Freightโs initial team started out with five employees, including Hogan as president and Brown as CEO. Today, their workforce exceeds 70.
New Software
As Primary Freightโs team grew, Hogan prioritized improving its workflow.
During the 2008 financial crisis, she sought the help of a consulting firm that advised how to streamline the companyโs operations.
โWe realized we needed to be more transparent,โ Hogan said of herself and Brown. โJohn and I didnโt have to carry everything.โ
The result was quarterly townhall meetings that gave employees space to ask questions, as well as clarification of company goals on the corporate and departmental levels.
Hoganโs latest streamlining initiative was her implementation of logistics tech firm CargoWiseโs real-time data monitoring platform and the Entrepreneurial Operating System (EOS) software, developed by professional coaching company EOS Worldwide.
EOS is a tool aiming to increase companiesโ productivity by simplifying its processes and goals through highly-structured meetings and schedules.
Though Hogan took two years working with her Chief Information Officer, Rebecca Smith, to fully integrate EOS into Primary Freightโs workflow, the time spent was well worth it, she said.
Before using CargoWise, โwe didnโt find out we lost customers until they were already gone,โ Hogan said. Now, Primary Freight can anticipate a customerโs departure or increase in purchases through analysis of clientsโ trends.
EOS, on the other hand, offers employees โa format to openly discuss challenges, workloads or ideas,โ Hogan added. โIt took away peopleโs fear of admitting they made a mistake.โ
$100M Revenue Milestone
Primary Freightโs new software programs have not only paid off in increased workflow efficiency, but also in revenue.
Hoganโs team generated $94 million in revenue last year. Thatโs up from $86 million in 2021.
Primary Freight is also on track to surpass $100 million in revenue this year, which would be a record for the company, Hogan said.
โThis is usually our busiest time, because [itโs near] Thanksgiving and Christmas,โ she said.
