Newport Beach & Co. has named Ashley Johnson as the agency’s new chief marketing officer and senior vice president.
Johnson will begin her role on Oct. 3 to oversee the destination organization’s (DMO) marketing department. Her responsibilities include advertising, communications, social media, community relations and more.
“With tourism as a top economic driver for the city of Newport Beach that brings millions of dollars to benefit public services, provide jobs and keep local businesses thriving, we were prudent in our search to find the right person with the right vision to target visitors within a competitive California tourism landscape,” Chief Executive Gary Sherwin said in a statement.
The new executive is a marketing and communications veteran with 16 years specific to the hospitality industry and was most recently the CEO and president at another local DMO, Visit Laguna Beach.
Along with winning various marketing and tourism awards, Johnson serves on multiple boards and committees such as Destinations International, Visit California and the California Travel Association.
Earlier campaigns from Visit Newport Beach feature the coastal city’s history as a Hollywood film set during this year’s Academy Awards’ post show and advertising the city as a water destination during spring.