A new website of the Orange County Visitors Association promoting the county’s tourism industries and attractions to Chinese travelers is now running.
The site includes information in Chinese on tourism packages, restaurants, events and other activities for visitors during their stay.
“China is our fourth largest off-shore international market and we are intent on growing this market exponentially,” OCVA President and Chief Executive Ed Fuller said in a statement.
The association said it plans to follow the site’s launch in the next few months by marketing Orange County through the mobile app WeChat, which lets users share photos and video, voice and text messages with a single friend or group. WeChat was created by Tencent, an Internet company in China, and is used in China, Hong Kong, Taiwan and Southeast Asia.
