Artificial intelligence company Veritone Inc. (Nasdaq: VERI) said it reached a new agreement with Lima, Peru-based commercial radio group CRP Radios. Financial terms were not disclosed.
CRP will use AI-enabled Veritone Attribute to improve insights into its advertising campaigns across its eight radio stations.
“Through the use of Veritone Attribute, CRP Radios will also be able to show the efficacy of the campaign, inform ad optimization strategies and maximize return on investment for advertisers,” Veritone said in a statement today.
Shares in Veritone rose 2.9% to $48.43 apiece for a market cap of $1.5 billion following the announcement.
