Taco Bell Links With Redditors on Video

The lengths one Taco Bell fan went to for a limited-time menu item just got preserved in the digital stratosphere.
 
Irvine-based Taco Bell Corp. recently released through its social media channels a roughly three-minute animated clip that was based off one Redditor’s post earlier this year detailing a nearly 900-mile trek to get a Quesalupa.

The limited-time menu item is a cross between a quesadilla and a chalupa.  

When the Redditor, who goes by the username tmanowen, posted the more than 1,100-word story on the Living Más subreddit detailing a plane trip from New York to Charlotte, N.C. and then a six-hour drive to Knoxville, Tenn. just to reach a restaurant that was still serving Quesalupas, it clearly turned heads at corporate.  

The post detailed visits multiple times a week to Taco Bell just for the Quesalupa “and when it was discontinued it absolutely broke my heart,” the Redditor said in the animated clip.
 
Taco Bell enlisted the original Reddit poster, in addition to 10 other Redditors, for help with the video’s musical score and animation.
 
It’s a nice plug with the Quesalupa temporarily on menus until it’s removed again this month.
 
The video, a day after being posted to Twitter, drove 225 likes, 30 retweets and 47 comments. YouTube, after the first day of posting, gleaned more than 1,700 views. A post about the animation on TikTok nabbed more than 3,600 plays, 324 likes and 36 comments within a day.