Irvine-based Alteryx Inc., which provides analytic process automation (APA), said it has entered into a partnership with Adobe to give marketers access to new analytics and data science solutions through Adobe Exchange.
Alteryx APA unifies analytics, data science and process automation in one self-service platform.
That helps marketers answer any question from Adobe Experience Cloud applications and Adobe Experience Platform, and combine Adobe data with other data sources for answers and actions.
Shares in Alteryx (NYSE: AYX) rose 0.9% to $141.58 apiece for a market cap of about $10 billion after the announcement.
