Foothill Ranch-based cosmetics and skincare company SeneGence inked a deal to be presenting sponsor of the Miss USA and Miss Teen USA awards.
The event will take place in Tulsa, Okla. in November.
SeneGence founder and CEO Joni Rogers-Kante is originally from Sapulpa, Okla., where SeneGence has a corporate campus.
The sponsorship deal includes commercials, a LipSense lounge backstage at the event, SeneGence cosmetics for the contestants and a Miss USA and Miss Teen USA LipSense collection.
SeneGence, started in 1999, is one of OC’s largest woman-owned businesses and privately-held companies with estimated annual revenue of $1 billion.
