Huntington Beach-based Quiksilver opened a concept store in Paris last month corresponding with the release of an apparel collaboration with Netflix’s Stranger Things TV show at the end of May.
The store features pieces from the Stranger Things characters and their decade outfits, which Quiksilver worked on for the past three years with Netflix’s costume team. As the show moved its characters to California, costume designer Amy Parris partnered with the brand’s product director, Andrew Henry, to build the show’s new wardrobe.
A five-part collection was released, inspired by Quiksilver’s own archives of surfing styles from the 80s and the dark themes of the show’s setting, known as the upside-down. The first concept, the 1986 Capsule, debuted on May 20 while the rest launched on the same air date of the newest Stranger Things season, May 27.
Pieces from each collection range in price from $25 to $160 depending on the capsule and the character featured. The Paris spot is the first of a few global pop-ups planned for the show’s fourth-season release, according to officials.
Quiksilver is one brand under the umbrella of parent company Boardriders Inc., a branded apparel and lifestyle retailer based in Huntington Beach. Boardriders reported 750 employees in OC out of 8,500 companywide last month on the Business Journal’s directory of local apparel companies.
The company also reported $1.7 billion in 12-month sales ending March 2021.
