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Kia Partners with Affinitiv to Streamline Service Lanes

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Affinitiv, a provider of automotive software products, said it partnered with Irvine-based Kia America Inc. to streamline the service lane experience at Kia dealerships.

Through Affinitiv’s “Ultimate Service Lane,” Kia dealers can schedule service appointments online, match technicians to the right job and provide mobile write-ups to customers, the company said.

The partnership marks a new collaboration between Kia and Affinitiv, which have been partners for over a decade, according to Affinitiv Executive Vice President Marvin Grimm.

Other Affinitiv partners include Maserati North America Inc., Mitsubishi Motors North America Inc. and Subaru of America Inc.

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