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Gucci, Louis Vuitton Up Presence at South Coast Plaza

Luxury brands open short-term exhibits in Costa Mesa shopping center

With more than 280 luxury storefronts under its roof, South Coast Plaza (SCP) is aiming to provide more room for growth for its roster of high-end retailers with revolving pop-ups and exhibits from various brands on display throughout the year.

Louis Vuitton, which opened a secondary location at the Costa Mesa campus this year, celebrated the 20th anniversary of its Tambor watch with a pop-up time capsule at Jewel Court in front of Macy’s.

The display showcases the various iterations of the watch from 2002 to now and runs until Nov. 14.

(Photo Credit: Pablo Enriquez)

Gucci also doubled its presence this year by opening a dedicated luggage store at SCP last week. It is the Italian fashion house’s first travel-focused store in the U.S., dubbed the Gucci Valigeria Ephemeral Store.

The 4,500-square-foot boutique of the curated collection will be open through Spring 2023.

With 30 new stores opened this year, South Coast ranks No. 1 among OC’s largest shopping centers by taxable sales.

For more on the area’s base of malls and shopping centers, see this week’s print edition of the Business Journal.

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