Irvine-based Kia Motors America Inc. and parent company Kia Motors Corp. said they’re extending the coverage of their warranty program in response to the pandemic.
Owners unable to have their vehicles serviced by a dealership as a result of COVID-19, with warranties expiring between March and May, now have until June 30 for the work.
The Kia Promise warranty extension program follows earlier announced efforts to soothe any customer concerns about their purchases, including possible payment assistance and concierge services for maintenance, all under an umbrella program the automaker dubbed Accelerate the Good.
Other local automakers have rolled out similar programs in the past several weeks, including Hyundai Motor America Inc. and Genesis Motor America, both based out of Fountain Valley.
Automakers’ sales suffered a blow last month, with restrictions on movement and large gatherings weighing heavily on consumer buying. That resulted in double-digit declines among OC firms in March.
Go here for more updates on OC companies’ responses to the coronavirus.
For ongoing, in-depth coverage of the coronavirus’ effects on OC businesses, see the Monday print edition of the Business Journal.