VF Corp. to Sell Dickies

Vans parent company VF Corp. is selling Dickies, its retail brand that recently moved headquarters to Costa Mesa, to management firm Bluestar Alliance LLC for $600 million.  

The transaction is expected to close by the end of 2025.  

VF Corp. initially acquired Dickies as part of the Williamson-Dickie brand portfolio for $820 million in 2017.  

“We have followed the brand for many years and have a deep appreciation for its history and legacy, which VF Corporation has successfully begun to rebuild over the past few years,” Bluestar Chief Executive Joseph Gabbay said in a statement. “We are committed to supporting the Dickies brand’s growth by leveraging our consumer insights and operational excellence to unlock its full value for all stakeholders.” 

Shares of VF Corp. (NYSE: VFC) fell 1.55% to $14.63 apiece with a market cap of $5.6 billion during midday trading.  

“As I’ve said before, we continuously evaluate our portfolio and this transaction will enable us to bring our net debt level down and will be accretive to our growth on a pro-forma basis,” VF CEO Bracken Darrell added.