Huntington Beach-based TravisMathew announced the addition of Los Angeles Laker Austin Reaves as the retailer’s newest brand ambassador.
Reaves joins the likes of former running back Reggie Bush and pro golfer Jon Rahm, who have partnered with the golf apparel retailer since 2023 and 2021, respectively.
The Lakers shooting guard is known for his trick shots while playing golf, which Reaves films for his own social media account, @Hillbillybogey. His profile counts almost 50,000 followers.
TravisMathew, which has almost 50 retail locations, is in talks with athletic brand partners to also represent the firm’s rapidly expanding women’s collections. This category is projected to make up around 25% of the company’s sales in the next few years.
The retailer is a unit of Topgolf Callaway Brands Corp. (NYSE: MODG) under its active lifestyle segment, which reported 2023 revenue increased 9.2% to $1.1 billion driven by double-digit revenue growth at TravisMathew, officials said.
