Apparel retailer TravisMathew LLC, based in Huntington Beach, announced the brand’s expansion into Canada, launching today. This entry project will be the apparel company’s third international e-commerce market following its business in Europe and Japan.
Retailing mainly in men’s ‘everyday lifestyle’ apparel, the expansion falls into the brand’s push for global growth this year aiming to double its year-over-year results. Reportedly, TravisMathew has seen 100% growth in annual sales since 2019.
The company will offer the same direct-to-consumer business and online experience to the Canadian market, starting with a new website, international shipping, and the TM rewards program for its customers.
“Canada has been an incredible market for us, and we are glad we can service the customer directly in addition to our great wholesale partners,” CEO Ryan Ellis said in a statement.
TravisMathew’s latest line was the Heater Active Series, an athleticwear collection released last November. The brand reported 200 employees in its Orange County offices and 375 companywide in the Business Journal’s list of apparel companies last May.