2021 OC 50: MANNA KADAR

MANNA KADAR 
Founder, CEO
Manna Kadar Cosmetics
Irvine

Instagram: @mannakadarbeauty

WHY: Beauty guru who founded multi-brand business in 2011. One of OC’s fastest-growing private companies several years running. Adding 20K new doors with focus on affordable luxury at Five Below, Big Lots. Created line of antibacterial face washes, toners and hand sanitizers last year. Other product lines include Manna Kadar Bath & Beauty, Haute Dog, Mason Man Skincare and Beauty & the Bump, which are sold at retailers including Ulta and Urban Outfitters, as well as beauty box subscription companies and home shopping networks.

NOTABLE: Part of Amazon’s Influencer Program, allowing Kadar to livestream products to a wide audience. Recent livestreams earlier this month focused on Amazon products she used to organize her kitchen. The hour-long stream went through her kitchen pantry, drawers and cupboards. Other livetreams have focused on plenty of hair and beauty tutorials, mixed in with more personal streams such as charcuterie boards and Easter décor.

QUOTABLE: “One of our mantras to the brand has [always] been affordable luxury and we have various lines of business that funnel into that.”