Costa Mesa-based clothing company Z Supply LLC added a different type of “everyday essential” to its apparel offerings in May through a resort-style collection collaboration with local retailer Slowtide—and then announced an extension of the partnership in late June.
Slowtide is focused on lifestyle apparel and home products, with specially designed prints such as ponchos, blankets and towels with prices ranging from $19 to $195. The firm is based in Costa Mesa and was founded in 2015 by Dario Phillips, Kyle Spencer and Wylie Von Tempsky.
The June extension follows an initial partnership for Z Supply that included an exclusive beach towel from Slowtide to go alongside its home and beach offerings, along with a few products from another retailer, San Diego-based Aloha Collection, for summertime.
Aloha helped design and develop a selection of tote bags and pouches for the company’s resort-themed collection dubbed “The Cabo Dream Collab.”
The new products were designed to match Z Supply’s focus on providing “consumer needed” products, officials said.
“This collection seeks to capture the beauty of a Mexican summer getaway while meeting packing and lifestyle needs,” President Mandy Fry said in a statement.
The recently extended collaboration with Slowtide for June includes another bath towel in two colors starting at $40.
“As Z Supply continues to grow, it is exciting to expand our offering into additional categories outside of what we do every day,” Fry told the Business Journal.
Z supply’s retail network includes nearly 2,800 boutiques in the U.S. and Fry is currently seeking to add international distributors as well.
The last new collection Z Supply launched was its activewear line last year in August, following the debut of its eyewear earlier in 2022.
New designs and fabrics are always on the way, according to Fry.
“The key is evolving and creating freshness while still identifying as Z Supply,” Fry told the Business Journal last September. “I’m focused on making Z Supply well-rounded.”
Z Supply counts around 80 employees in Orange County as of May, with most based at its headquarters in Costa Mesa.