Yashina Burns has shifted from a healthcare ad tech company to a media measurement company, “focusing even more right now on the technology side of things.”
Burns won a Business Journal Rising Star Award at the General Counsel Awards in 2024, when she was senior vice president for legal and privacy with New York-based DeepIntent.
In April, the Irvine-based lawyer joined VideoAmp, which she describes as a “competitor to Nielsen,” the legendary audience measuring company.
She also works on privacy matters, guidance and strategy from the legal sense as well as on intellectual property and AI.
“Overall, I think the space in advertising technology tends to be like the Wild West,” Burns told the Business Journal on Sept. 24 as she looked back on the nearly year’s time passed since she won the award.
Media Measurement, Technology
She describes VideoAmp as a “media measurement and advertising technology company” that lets agencies, brands and publishers measure and make the best use of TV, streaming and digital media. She also works on advertising matters within those areas.
VideoAmp has been growing rapidly and has more than 1,000 advertisers, according to Amazon Web Services, which has worked with the firm.
VideoAmp is headquartered in Los Angeles with offices in New York and elsewhere across the U.S.
Burns says she works remotely from her home in Orange County and drives into Los Angeles occasionally for work.
Nielsen remains the dominant player in the space.
VideoAmp’s clients include NBCUniversal, Warner Bros. and “a lot of other powerhouse media companies,” according to Burns.
Teaching at UCI Law School
In another step in her career, Burns has also started teaching legal research and writing at the UCI law school, where she graduated from.
“From walking these halls as a law student to now teaching in UCI Law’s LL.M. program, it’s a full circle moment to be back on campus. Grateful for the chance to support the next generation of lawyers as a professor starting this month,” she wrote on LinkedIn.
Burns holds a Bachelor of Arts in Law, Societies and Justice from the University of Washington and a JD degree from the UCI School of Law.
She is also on the board of the Orange County Asian American Bar Association.
