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Sunday, Jan 29, 2023

OC Tech, Electronics Firms Prep for CES

Kingston, Syntaint, others show off products

AI chip company Syntiant Corp., one of the more closely watched upstart companies in Orange County’s vital semiconductor industry, expects big things in 2023.

For the Irvine-based firm, which last year raised $55 million in new funds and passed the 20-million mark for shipment of its low-powered chip units, the New Year’s success starts in Las Vegas.

Syntiant is one of dozens of locally based tech-focused firms headed to the CES tech and electronics show. The firm is, like many others, readying to display several new products at the Las Vegas event.

The mammoth annual trade show calls itself “the most influential tech event in the world,” and runs from Jan. 5 to 8, with more than 3,000 exhibitors and more than 100,000 people reportedly expected to attend.

Industries covered range from gaming to sports tech, audio/video, fintech and beyond.

Local companies taking part in the show include publicly traded firms such as chipmaker Skyworks Solutions Inc. (Nasdaq: SWKS) and media advertising firm Viant Technology Inc. (NYSE: DSP), both based in Irvine, as well as tech products firms such as computer and laptop maker Hyundai Technology and laptop accessory firm Targus, both based in Anaheim.

Attendance on Upswing

Attendance and participation in the CES show was hobbled the prior two years by the pandemic, but Syntiant Chief Executive Kurt Busch believes that’s a thing of the past.

“We’re hoping that 2023 gets us back to normal CES engagements,” he told the Business Journal on Dec. 1. “We think there’s going to be a lot of buzz.”

“We’ve expanded our business, actually quite a bit, rolling out a whole new products line,” said Busch (see story, page 30).

Kingston, EON, Razer

OC companies have traditionally gathered plenty of attention at CES and the 2023 edition will be keeping up the tradition.

While major developments will be under wraps for a while yet, here are some examples of companies’ general plans:

n Officials with computer memory products giant Kingston Technology in Fountain Valley tells the Business Journal “we will be launching our first hardware-encrypted USB Type-C drive, Kingston IronKey Vault Privacy 50C.”

The company, which sold its gaming-focused HyperX division in 2021 for $425 million, will also be previewing additions to its new Kingston Fury gaming line and a full suite of flash products.

HyperX, which remains based in Fountain Valley after its sale to HP, is also planning to release new products at CES, though details haven’t been released yet.

n AR/VR company EON Reality in Irvine will be showcasing some upcoming enterprise-based offerings. “Perhaps the most important and unique thing that we look forward to showcasing at CES is that through EON Reality’s solutions, you can train your own AI model to know, understand and respond to specific internal data that’s not available on the internet or other open domains,” says the company, which this year plans to go public via a reverse merger with a special purpose acquisition company, or SPAC.

n Gaming products maker Razer, with dual headquarters in Irvine and Singapore “will be exhibiting with a very large presence” but the products remain “unannounced” before show time.

Reports from a month ago suggested that Razer’s parent company, CVC Capital Partners, is considering various options, including a possible sale, of Razer. Luxembourg-based CVC acquired the company less than a year ago in $3.2 billion deal.

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Kevin Costelloe
Kevin Costelloe
Tech reporter at Orange County Business Journal

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