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OC Insider: Relocation Reality

The PR team for Irvine’s In-N-Out Burger spent late July in damage control mode, walking back tone-deaf comments from owner Lynsi Snyder-Ellingson about California when explaining her plans to move to the Nashville, Tennessee, region, where the burger chain is planning to open a new regional office.

“There’s a lot of great things about California, but raising a family is not easy here,” Snyder-Ellingson told the Relatable podcast. “Doing business is not easy here.”

In-N-Out later issued statements clarifying that the company would remain based in SoCal, maintaining its offices in Baldwin Park where the chain was founded.

Lost amid the headlines: it’s not easy doing business in Tennessee based on the performances of the largest companies that fled OC for the state.

Shares in Cryoport (Nasdaq: CYRX), a provider of cold-chain logistics services for the biopharmaceutical industry, are off about 75% since moving its HQ from Irvine to the Nashville suburbs some five years ago.

Shares in Kaiser Aluminum (Nasdaq: KALU), a producer of semi-fabricated specialty aluminum products, are off some 25% since moving its base from Foothill Ranch to Franklin, Tennessee, about three years ago.

Sales and profits have been hard to come by for Mitsubishi Motors North America since the automaker swapped Cypress for Franklin about five years ago, according to trade industry reports. There’s “very little positive news coming out of the Mitsubishi camp,” with stores closure and an “aging lineup,” reported Carscoops.com earlier this year.

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Billionaire Patrick Soon-Shiong, the owner and executive chairman of the Los Angeles Times, wants to take the newspaper public.

Rather than a traditional IPO, Soon-Shiong – a member of our OC’s Wealthiest edition last week, with a secondary home in Laguna Beach – said he would utilize a Regulation A financing plan, a rarely-used vehicle for going public.

Such an offering, capped at $75 million, will allow the LAT “to be democratized and allow the public to have ownership of this paper,” Soon-Shiong, who would keep majority control, told Jon Stewart ­during an episode of “The Daily Show.”

The company tasked with the Reg A offering: Laguna Beach investment bank Digital Offering, which helped pro-MAGA cable channel Newsmax (NYSE: NMAX) go public via a similar plan in March.

Digital Offering advisors include Walter Cruttenden, the fintech entrepreneur who started the firm that today is Roth Capital, OC’s largest investment bank.

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North America’s largest Asian grocers are in expansion mode.

Buena Park’s 99 Ranch Market, with a store base topping 60 locations, just opened its 1st spot in New York City, a 22,000-sq.-ft. store in Flushing, Queens. The area is home to the second largest Chinatown in NYC.

Canada’s largest Asian grocer, T&T Supermarket, plans its 1st SoCal location at Irvine’s Great Park, and has set up its U.S. office in Brea. Japanese grocer Tokyo Central just opened its 2nd OC spot, at Irvine’s Heritage Plaza.

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Mark Mueller
Mark Mueller
Mark is the former Editor-in-Chief and current Community Editor of the Orange County Business Journal, one of the premier regional business newspapers in the country. He’s the fifth person to hold the editor’s position in the paper’s long history. He oversees a staff of about 15 people. The OCBJ is considered a must-read for area business executives. The print edition of the paper is the primary source of local news for most of the Business Journal’s subscribers, which includes most of OC’s major corporate and community players. Mark’s been with the paper since 2005, and long served as the real estate reporter for the paper, breaking hundreds of commercial and residential real estate stories. He took on the editor’s position in 2018.
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