WING LAM
ED LEE
MINGO LEE
CO-FOUNDERS
WAHOO’S FISH TACO
WHY: Brothers opened the first Wahoo’s Fish Taco location in Costa Mesa in 1988. Mingo is CEO of Tustin-based chain with more than 40 locations throughout California, Texas, Nevada and Japan. Ed Lee is the founder of Toast Kitchen & Bakery in Tustin. Lam, a tireless marketer, is the co-founder of the nonprofit California Love Drop, which started during the pandemic.
IN THE NEWS: California Love Drop partnered with OC chefs in January to deliver fresh meals and beverages to Los Angeles fire victims and first-responders. After closing several stores after the pandemic, Wahoo’s looks to grow via franchising. New locations will have smaller dining rooms—a nod to today’s demand for delivery and takeout. Slated to open a new location at John Wayne Airport next year.
NOTABLE: The brothers’ journey began with their father, Cheong Kwon Lee, who opened Shanghai Pine Gardens on Balboa Island in 1971. A chance photo of Lee with local resident and Hollywood legend John Wayne launched the restaurant’s popularity. That serendipitous moment influenced how the brothers would market Wahoo’s, attaching the brand to the surf and skate industries.
QUOTABLE: “In our first year, four former world surf champions were spotted dining at our Laguna Beach restaurant during one single evening. At that point, we said, ‘We’re in.’ Those brands and athletes ended up being our John Wayne. Like dad’s restaurant, we became a sensation.” — the brothers co-wrote in a May 19 Leader Board
