ALICIA COX
FOUNDER/CEO
PRJKT RESTAURANT GROUP
WHY: Oversees food stands at Huntington and Bolsa Chica state beaches that generate $8M-$10M annually in sales, increasing concession revenue 100-fold since taking over operations in 2016. Upscale concessions are go-to spots for private seaside celebrations from weddings to corporate parties to music festivals.
IN THE NEWS: Is scheduled to open another food stand, California Fork & Spoon, next year at Huntington State Beach, at Brookhurst & Pacific Coast Highway.
NOTABLE: 2024 winner of the Business Journal’s Women in Business Award.
QUOTABLE: “We’re recreating recreation at the beach.”
