ZARA CERNI, JOE CERNI, MICHAEL CERNI
CO-FOUNDERS/OWNERS, FOREVER AGELESS INC.
WHY: Brothers Joe and Michael, along with latter’s wife, Zara, operate aesthetics firm that generates about $12M in annual revenue and employs 34. Altogether, the three have been working together for 45 years at two different businesses. Plans to expand offices to Palm Springs and San Diego.
IN THE NEWS: Winner this year of Family-Owned Business Award.
NOTABLE: One of the 10 biggest clients nationwide for Botox maker Allergan Aesthetics.
QUOTABLE: “We have a concentration of people who look good and want to stay looking good and who can afford it and are not afraid to say it. Other areas of the country are afraid to say they had Botox. People here are very accepting because it’s so commonly used.” — Dr. Joe Cerni
