VICTOR MACIAS
FOUNDER
SANTANA SNACKS
WHY: Runs organic Latino snack brand, selling a healthier version of rolled tortilla chips, inspired by the street food he grew up eating in Santa Ana.
IN THE NEWS: Launched a Kickstarter campaign in November 2023 with a goal of raising $1M, which will first go towards setting up e-commerce platform to sell product. Plans to launch Santana Snacks in stores after hitting fundraising goal.
NOTABLE: Appeared on “Shark Tank” in 2018 with business partner Kristoffer Quiaoit to pitch his first food venture, keto cookie company Nui Foods, which grew to around $1.7M in revenue before shutting down in 2021.
QUOTABLE: “I want our customers to go to stores demanding our product, so we’ll have more leverage,” Macias told the Business Journal.
