MIKE LASTRINA
CO-FOUNDER
MODERN GENTS
WHY: Runs affordable jewelry upstart that uses diamond simulants. Business touts low prices and “conflict-free” materials to pit itself against legacy jewelers.
IN THE NEWS: Online-only store has fulfilled over 830K orders since 2017; currently does over 30K orders a month and counts over 1M customers. Saw more than 60% four-year growth as of 2023.
NOTABLE: Engagement rings range from $80 to $150, while men’s wedding bands cost $50 to $200. Jewelry is designed and distributed from its 6K-SF facility in Costa Mesa.
QUOTABLE: “Our brand really resonates with the younger generations because they’re more about experiences like festivals or going to get an $8 coffee.”
