FRANCISCO MORALES
EXECUTIVE CHAIR
5.11 TACTICAL
WHY: Co-founder of Costa Mesa apparel company with $533M in annual sales, who led 5.11 for five years as CEO helping the company go from 40 to 124 retail stores.
IN THE NEWS: Promoted to executive chair of the board and succeeded by board member Troy Brown in January. Remains a significant shareholder in 5.11.
NOTABLE: 2022 recipient of Business Journal Excellence in Entrepreneurship Award. 5.11 pieces designed by Morales have been worn by both international leaders and fictional action heroes.
QUOTABLE: “This transition period has been both busy and immensely enjoyable, offering me the unique opportunity to view our operations from a different vantage point and to envision the future of 5.11 with fresh eyes.”
