CHERI TREE
FOUNDER/CEO
CODEBREAKER TECHNOLOGIES
WHY: Author, speaker, entrepreneur and innovator has found a tech-based way to help salespeople sell more.
IN THE NEWS: Tree’s San Clemente-based company, Codebreaker Technologies, specializes in what it calls “personality coding technology and artificial intelligence.” Created the personality coding technology, B.A.N.K., which stands for Blueprint, Action, Nurturing and Knowledge.
NOTABLE: Received one of the Business Journal’s 10th annual Innovator of the Year Awards before an audience of nearly 300 people on Sept. 12 at the Irvine Marriott.
QUOTABLE: “The main value proposition of B.A.N.K. is that it is based on a person’s values and not their psychological profile or demographic data.”
