BRIEANE OLSON
CEO, PACSUN
WHY: Longtime retail exec who leads Anaheim-based youth-focused retailer.
IN THE NEWS: In February, introduced community-based initiative that invites customers to collaborate with employees in developing Pacsun’s seasonal marketing campaigns and designing future merchandise, dubbed Pacsun Collective.
NOTABLE: Known for building forward-looking digital marketing efforts for apparel firm. Also established notable brand collaborations with The Met Museum and F1 racing. 2023 Business Journal Women in Business Award winner and keynote speaker at 2024 ceremony, which was sold out.
QUOTABLE: “We have the opportunity to truly co-create and community source the future stages of the brand.”
