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Laguna Hills
Friday, Apr 24, 2026

STEVE SCHULZE

CO-FOUNDER, CEO, NÉKTER JUICE BAR

WHY: Oversees fast-growing juice bar chain that aims to be the Starbucks of juice.

RECENT: More than 150 locations in development pipeline. Saw big gains in app orders during pandemic: just under 700K. Rang in 10 years in October with all-encompassing campaign and new tag line: “Live Life to the Freshest.” Continuing to expand shop-in-shop concept at Whole Foods.

NOTABLE: Revenue in 2019 jumped 21% to $87.7M across 170 locations.

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