CEO, PRESIDENT, KIA MOTORS NORTH AMERICA
WHY: Runs one of OC’s largest automakers, ranked No. 5 in 2020 with 332 workers locally and 761 U.S. dealers. Sprawling Irvine HQ just off (5) Freeway, close to Market Place shopping center and nearby dealerships.
RECENT: Returned o KMA in 2018 after overseeing Canadian business as Kia Canada president and CEO. Kia moving to bolster its electric lineup, with an expected launch of seven battery electric vehicles by 2027.
NOTABLE: Appointment is Yoon’s second tour of duty with KMA after initially working there from 2006 to 2012.
