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Laguna Hills
Friday, Apr 10, 2026

LAUREEN ASSEO

FOUNDER, CO-CEO, FRESH ‘N LEAN

WHY: With brother and co-CEO, Thomas Asseo, created organic prepared meal service, which makes and sells vacuum-sealed, ready-to-heat meals. Among OC’s fastest-growing private companies for several years running; for 2020, the company is projecting another blowout year, with revenue in the $80M range.

RECENT: Four-year sponsorship of the Anaheim Ducks announced in summer. Makes company presenting sponsor of the Ducks Training Camp, puts its branding at the Honda Center and Great Park team training rink, and puts its logo on the team’s Zamboni machine.

NOTABLE: Pandemic-driven surge in direct-to-consumer business drove the company to hire roughly 80 employees in four months, bringing its companywide workforce to just over 400.

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